People complaining about double dipping. If you do not know what I mean about double dipping, well, you must not buy many DVDs.
I kid, I kid…in the world of home video, double dipping refers to studios re-releasing previously released material with added bonus material. Sometimes the studios are very open about this, both Lord of the Rings and the Watchmen announced extended cuts to be coming down the road. Harry Potter is releasing Ultimate Blu-Rays for each movie. The new sets have pretty much all the original whistles and bells, but also have new material-such as extended cuts (basically, the versions we saw on television) and theatrical cuts, an eight part documentary split up among each set, individual picture books and HP cards. Simply put, there are really nice sets.
Double dipping predates DVDs, so it’s been going on a good fifteen years or more. In the rush to get their catalogs on DVD, many studios put out quickie versions of their DVDs to try and take advantage of the new technologies. These were not cheap DVDs, but they had little in the way of special features. Companies like Anchor Bay and Lionsgate were the few really taking advantage of what DVD could do. When special editions came out later, people didn’t complain to much…until DVDs became the defacto digital movie viewing choice by consumers. Then people were seeing stuff they already owned on DVD hotting DVD again. This has rarely bothered me. I like the special edition. Now, in some cases, I did not make the leap to the DVD if I had the VHS until there was a special edition. But I’ve never really felt upset when I purchased a DVD and later the special edition came out.
Admittedly, I buy plenty of stuff used or at a great discount. So, maybe that’s why I am really bothered by the practice.
Is it “greedy”? Yeah. Is it actually morally wrong or even unfair? No. It makes a lot of sense. The companies want to take their most successful franchises and films and keep them working for them. You may not like it, but it is hardly criminal.
If this was a new development, I could see the anger. But, geez, people should be used to this by now. Why do people get shocked that there is no end in site. And for you people arguing digital online viewing is the wave of the future (I just call that On-Demand)…trust me…the studios will find a way to suck your cash out repeatedly agin. I suspect the days of “owning” a movie will die the minute we stop having a hard disc edition. Parents, you know that will suck, since children like to watch stuff over and over.
(One sympathy…if you literally just bought an entire movie series and find out later that the uber-version is about to be released…)