So, apparently, HD-DVD is not going to surge into a comeback. When the format war ended, it ended for good.
Warner Bros. has started a new program (actually, it has been running for a little while) for early Hi-Def adopters. Specifically, it is aimed at the folks who were on the HD-DVD side of the war who have since moved to the Blu-Ray team. People like myself (technically I was a double agent during the format war. I got a deeply discounted PS3) to be honest.
It’s the Red2Blu Program. You send Warner Bros the cover art to your WB HD-DVDs with a small additional fee per disc (most often $5, a bit more for sets) and they send you the Blu-Ray version. If you are like me and bought discounted HD-DVDs after the format war was declared over, you still will not have paid full price. This was especially nice for the Ultimate Matrix box set. I will have paid far less than the $99 average the Blu-Ray set sells far…and the Animatrix is in Hi-Def (it was in Standard Def on the HD-DVD).
The only disappointed was I waited to long. I wanted to get the Harry Potter box set in Blu just so when the final three films are on Blu-Ray, I would have the set in the same format. But they no longer have that one available-just the single discs.
Certainly, Warner Bros is not doing this because they are altruistic, it’s about making some extra money. And it’s the nicest, so to speak, way I have seen a company set out to make some extra dough off their customers in awhile. I wish more studios would follow suit. That’s basically Paramount and Universal.